So Close Campaign
A geographically targeted marketing strategy for a modern Zoo
Just Miles from a Top 4 Zoo in the Nation
Visually inspired from elements from within the Zoo, from our hand-painted wayfinding to bright, playful colors, this campaign emphasizes the festive feel of visiting the Zoo. Custom, hand-painted type treatments help to relay just how close you are to either the #1 attraction in DFW or a top 4 Zoo in the nation, depending on distance through targeting. The top plank is an arrow pointing just down the road but also at the orangutan, the very thing that separates us from other regional attractions (animals from around the world). This campaign utilizes bright, playful color in the type, paired with the attention grabbing deep orange of the orangutan. Both the distance and the accolade for the Zoo can change regionally, depending on the targeting strategy.
