Spring Campaign Concept
A modern take on a tried-and-true zoo marketing strategy
Experience This Campaign
This concept utilizes big, bold type and striking photography to convey a simple message, you have got to experience this, and only at the Fort Worth Zoo. Drawing inspiration from IMAX and contemporary cinematic advertising, the message is conveyed clearly and bombastically. The subtle interactions between the images and the copy work to create depth and interest, pulling the eye into the content. This is an elevated version of some more tried-and-true campaigns of zoos around the world. The difference here being higher drama and a more explicit call to action.
