Pumpkins and Pancakes
Creative for a member-exclusive annual event
Annual Member Event
Pumpkins and Pancakes is an annual member appreciation event where the Zoo opens early and members are treated with a pancake breakfast while select animals are treated to pumpkin-based enrichments. This is a family event and the targeting includes families with younger children, mothers and grandparents. This creative utilizes a custom type-treatment, vector illustrations of pumpkins and pancakes, warm, seasonal colors and animal photography. Designing the type to look like syrup effectively communicates the playful aspect of this event.
